One of China’s largest e-commerce platforms, JD.com, is increasingly using artificial intelligence (AI) to improve its operations. Their most interesting innovation is the use of AI Live Streaming. This is where shoppers can see products live, interact with sellers in real-time – but the sellers are not human, they’re super smart digital avatars! Just imagine a friendly salesperson who never gets tired, can always point out the best features of a product, and even interact with buyers like a real human. To add to the excitement, the company’s founder, Richard Liu Qiangdong, recently debuted as a live streamer in an avatar version!
AI Innovation for a Comprehensive Shopping Experience
JD.com’s use of AI is no joke. Their advanced system can help make:
- Personalized Product Recommendations: AI can analyze customer behavior and provide the most suitable products.
- Smarter Search: Better understand customer queries, e.g. “best running shoes for bad roads” provides more accurate results.
- AI Live Streaming: Digital avatars that guide, demonstrate products, and interact with customers in real-time.
- Automated Customer Service: AI chatbots that can answer common questions and direct customers to the right department.
Benefits of AI Live Streaming for Businesses
- More Engaging & Interactive: Product demonstrations become more dynamic, not just talking. Customers can ask avatars to show specific features or try different color combinations.
- High Flexibility: Avatars can work 24/7, consistently, and never get tired of answering customer questions.
- Unique Branding: Avatars can be customized to represent the brand in a more memorable way. Have a brand mascot? Turn it into a digital avatar!
- Deeper Data Analysis: Interactions during live streaming generate data about customer interests that cannot be obtained in traditional sales methods.
AI Live Streaming Is Not Just A Future Trend
The growing trend of online shopping requires businesses to be adaptive. Richard Liu himself admits, “AI plays an important role in the modern retail business.” JD.com’s implementation of AI live streaming technology proves that Indonesia also needs to follow suit to stay competitive!
Especially now, the platform for making AI live streaming is getting more sophisticated and accessible. You don’t have to be a giant company to utilize this technology, even small businesses can use it to increase sales and make the shopping experience more enjoyable for customers.
Ready for the future?
Increase sales and make customers more satisfied with AI Live Streaming technology from Avatara Labs.
